Turns out that being seen with a newly-minted Oscar-winning actress will send your product flying off the shelves.
Beauty company Clarins is enjoying that lesson this week, after Best Supporting Actress winner Lupita Nyong'o tossed its lip gloss in with pizza tips during Sunday night's Academy Awards telecast. Nyong'o was participating in a bit with host Ellen DeGeneres, who was soliciting cash from stars in exchange for pizzas she ordered for the crowd; when the starlet didn't have any money on hand, she offered her lip gloss instead.
Style savvy viewers at home quickly identified the small blue tube as Clarins HydraQuench Moisture Replenishing Lip Balm, and sought out the product online, which the company says has almost completely sold out nationwide. As of Thursday afternoon, it was still in stock through a handful of national online retailers, though it remained sold out on its official Clarins website product page.
Nyong'o, who also made style waves on the red carpet in a gorgeous ice blue gown, is becoming quite the trendsetter. Her Oscar win aside, it seems that her good taste is already the envy of audiences nationwide; if this lip gloss craze is any indication, she's in for a long career as a Hollywood fashion icon.
[via: Vanity Fair]
[Photo by JOE KLAMAR/AFP/Getty Images]