If it's someone you would peg with getting the assignment to direct a quartet of heartwarming holiday ads, chances are your mind wouldn't immediately leap to Sofia Coppola, the Coppola daughter responsible for such wonderful (if somewhat gloomy) films as "Lost in Translation," "The Virgin Suicides," and, most recently, "The Bling Ring." But, defying convention, Coppola has authored four spots for the mall staple (seriously – if the Gap ever goes out of business, will there even be malls anymore?) and they are all super charming and wonderful.
The ads are only tangentially holiday-related (those sweaters), the best of which features a little kid lip-syncing to an old chestnut. It perfectly figures into the new ad campaign, which is, "You don't have to get him/her/them, to get him/her/them Gap." Coppola, of course, follows in the footsteps of fellow American auteur David Fincher, who helmed a series of moody black-and-white pieces earlier this fall.
Coppola is currently hard at work on a big screen adaptation of classic fairy tale "The Little Mermaid." Hopefully she'll cast the lip-syncing kid in a major role.