The first thing you'll notice about this maiden trailer for Disney's live-action "Cinderella" movie is that there are no singing or dancing mice. Not a one. That should tell you right off the bat that this is serious fairy tale business.

You know the story, don't you? The trailer starts off with the same old "Cinderella" vibe, but this gal's got a bit of an edge. She catches the Prince's eye when she reprimands him for hunting a stag in the woods, and, well, you don't just forget a woman like that! Then there's the whole ball, fairy godmother, fancy gown, glass slipper business; same old, same old. As the story unfurls, it seems there's something a little different going on; it's not just that Cinderella's stepmother is cruel, but she actually hooks up with the Grand Duke to stop Cinderella and the Prince from ever getting together. Meanwhile, the Prince is being married off to some lady he doesn't even like. Can the two would-be lovers thwart everyone's plans and run off together forever? Well, this is a fairy tale.

Lily James ("Downton Abbey," "Wrath of the Titans") stars as Cinderella, alongside Cate Blanchett as her glamorously evil stepmother. Richard Madden ("Game of Thrones") plays the Prince, and Stellan Skarsgård appears as the Grand Duke determined to keep the Prince and Cinderella apart. And who else could play the fairy godmother but Helena Bonham-Carter?

Kenneth Branagh directs, with a script by Chris Weitz ("The Golden Compass," "About a Boy").

"Cinderella" swoops into theaters March 13.

Lily James in Cinderella
Based on 47 critics

A spirited young woman (Lily James) finds herself at the mercy of her cruel stepfamily. Read More