Magic Mike XXL float at 2015 LA Pride ParadeThe Los Angeles Pride Parade attracted some major talent this weekend, but one float in particular had everyone talking.

Channing Tatum and his "Magic Mike XXL" costars Matt Bomer and Adam Rodriguez -- joined by a bevy of attractive males -- rode a giant float decked out in promotional materials for the upcoming sequel to the male stripper flick. Tatum was also sporting a rainbow flag bandana and wristband for the occasion.

But as soon as Ginuwine's "Pony" began to play -- a signature song for the "Magic Mike" franchise -- things really heated up, as Tatum and co. began to gyrate with the music, putting on quite the show for the excited onlookers at the event. (A special shout-out to the gentleman on his knees, rippling his stomach to the beat. Yowza.)

This is just the latest publicity stunt for the flick, which has also promoted itself through a surprise lap-dance performance for a group of fans (led by a disguised Tatum). We're eager to see what else the marketing team has up its sleeve as the countdown to film's debut continues.

Check out some video of the parade performance, and a few more photos, below. "Magic Mike XXL" dances into theaters on July 1.

Channing Tatum doing his THANG at #LAPRIDE45.

Posted by LA PRIDE / Christopher Street West on Sunday, June 14, 2015
Magic Mike XXL float at 2015 LA Pride ParadeMagic Mike XXL float at 2015 LA Pride ParadeMagic Mike XXL float at 2015 LA Pride Parade[via: L.A. Pride]

Photo credit: Eric Charbonneau/Invision/AP