The hashtag has grown in popularity as fans have protested the exclusion of Daisy Ridley's"Force Awakens" character — arguably the lead of the movie — in tie-in merchandise. She's been left out of box sets from Target and Toys R Us, and she's missing in the new "Star Wars"-themed Monopoly game.
— Cassidee Moser (@CassideeMoser) January 4, 2016
Hasbro responded to the complaints, saying it was all a matter of avoiding spoilers.
"The Star Wars: Monopoly game was released in September, months before the movie's release, and Rey was not included to avoid revealing a key plot line that she takes on Kylo Ren and joins the Rebel Alliance," Hasbro told Mashable. "Rey is featured in the following Star Wars games: Hands Down, Guess Who and Chess as well as our 6" Black Series figures, 3 3/4" Figures and Vehicles, Black Series Titanium and Micromachines. Additionally, fans will see more Rey product hitting store shelves this month, including 6" and 12" Rey action figures. We are thrilled with the popularity of this compelling character and will continue to look for ways to showcase Rey across all of our product lines."
It's only a somewhat valid explanation in our books, though. Would a Rey player piece in a Monoply game really spoiler her role in "The Force Awakens"? Do not pass GO.
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Thirty years after the defeat of the Galactic Empire, the galaxy faces a new threat from the evil Kylo Ren (Adam Driver) and the First Order. When a defector named Finn crash-lands on a desert planet, he meets Rey (Daisy Ridley), a tough scavenger whose droid contains a top-secret map. Together, the young duo joins forces with Han Solo (Harrison Ford) to make sure the Resistance receives the intelligence concerning the whereabouts of Luke Skywalker (Mark Hamill), the last of the Jedi Knights. Read More