Honestly, with a title like "Sausage Party," it could've been a lot worse.
Pretty much everyone, especially everyone with young'uns, went to see "Finding Dory" when it came out, and they got to see a few trailers before the movie. One theater in Concord, CA, got itself in (ahem) hot water for accidentally playing the trailer to "Sausage Party" before "Finding Dory."
At first glance, it makes sense -- "Sausage Party" is an animated movie and it looks like the kind of family film that fits the theme. But ... nope! It's an R-rated movie from Seth Rogen's gang, filled with sexual innuendo and horror film violence, following the story of what happens when supermarket food discovers its true fate is to be slaughtered and eaten by humans.
Here's the trailer:
The movie theater's VP of operations apologized in a statement (via East Bay Times), saying it was a simple mistake that they corrected quickly, if not quickly enough:
"Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see 'Dory.' The wrong movie was started by mistake.
"It was caught soon, but not until the trailer played. We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for 'Dory' and we would never schedule something like that. The trailer for 'Sausage Party' is not and never has been scheduled with 'Dory."
You know who loved this honest mistake? Seth Rogen!
This made my day: "Concord Movie Theatre Apologizes for Showing "Sausage Party" Trailer for "Finding Dory" Crowd" https://t.co/eMGz8gMtg0
— Seth Rogen (@Sethrogen) June 29, 2016
Seriously, this is all just great publicity for his film, which opens August 12th. It's not clear if many parents complained about the trailer or if the theater itself just discovered the mistake first, but either way, with a title like "Sausage Party" ... you know what those kids could've seen.
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Life is good for all the food items that occupy the shelves at the local supermarket. Frank (Seth Rogen) the sausage, Brenda (Kristen Wiig) the hot dog bun, Teresa Taco and Sammy Bagel Jr. (Edward Norton) can't wait to go home with a happy customer. Soon, their world comes crashing down as poor Frank learns the horrifying truth that he will eventually become a meal. After warning his pals about their similar fate, the panicked perishables devise a plan to escape from their human enemies. Read More
Dory (Ellen DeGeneres) is a wide-eyed, blue tang fish who suffers from memory loss every 10 seconds or so. The one thing she can remember is that she somehow became separated from her parents as a child. With help from her friends Nemo and Marlin, Dory embarks on an epic adventure to find them. Her journey brings her to the Marine Life Institute, a conservatory that houses diverse ocean species. Dory now knows that her family reunion will only happen if she can save mom and dad from captivity. Read More