HBO's Post Emmy Awards Reception - ArrivalsFormer "Game of Thrones" star Iwan Rheon is moving from one massively popular property to another, with the actor set to join the ensemble of Marvel's upcoming "Inhumans" TV series.

Marvel announced the casting on Tuesday, revealing that the onetime Ramsay Bolton would be playing a character named Maximus on the show, which follows the adventures of a group of superhumans with unique powers. The series stars an Inhuman named Black Bolt and fellow members of his royal family, and Rheon will directly butt heads with the hero.

Here's Marvel's official description of the character:

Maximus is a clever and charming Inhuman that is fiercely devoted to the people of Attilan, especially his brother, the King – although he harbors an intense desire to wear the crown himself.

That description should certainly sound familiar to "Game of Thrones" fans, since Ramsay could charm the ladies one minute then gleefully torture his people the next, all while desperately seeking the approval of his powerful father. And according to producers, Rheon's proven skill at playing such a divisive figure was part of the inspiration for bringing him on board.

"Iwan's ability to be charming, roguish, and still completely unexpectedly dangerous were all the different sides we needed to bring the character to life," said Jeph Loeb, head of Marvel Television and executive producer, in a statement.

"Maximus is a complex character. Likable, charming, tragic and villainous all in the same moment, and I'm very excited to have someone of Iwan's considerable talent," added Scott Buck, executive producer and showrunner, in another statement.

"Marvel's Inhumans" is set for a limited run on ABC this fall. Its first two episodes will debut in Imax in September.