One does not simply watch a "Game of Thrones" trailer once. So the figures on the Season 7 trailer may include some of us watching it a dozen or more times, always with our faces about an inch from the screen. (Where are the reports on which trailers lead to greatest eyesight loss?)

According to HBO, the Season 7 trailer that HBO dropped Wednesday was viewed 61 million times across digital platforms -- including Facebook, YouTube, Twitter, etc. -- in the first 24 hours since its debut. As Deadline noted, "That's believed to be the most distributed views for a TV show trailer ever in a 24-hour period."

"Game of Thrones" is always setting records for everything, including piracy, although they probably don't want that one. We're past 24 hours now, and the number is only going higher. The trailer is still currently the No. 7 trending video on YouTube, two days later. There's no slowing this puppy down.

Fans waited a long time for that trailer, and the anticipation surely factored into the viewing. Season 7 starts in July, and HBO is just now kicking the promotion into high gear. The stars cover the new issue of Entertainment Weekly, sharing more details on the final two seasons -- Season 7 with seven episodes, and Season 8 confirmed to have just six.

Emilia Clarke (Daenerys Targaryen) and Peter Dinklage (Tyrion Lannister) told EW they were surprised to see how much MORE they had to do in Season 7, despite having three fewer episodes than previous seasons. "When I first read this season I thought: 'Damn, I gotta learn some lines!'" Clarke said. "We're actually filming longer now. I don't know how that's happening." Dinklage added, I've worked more days this season than I have in quite some time."

Watch the trailer again:

Season 7 arrives July 16 on HBO.

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