HBO dropped a 'Deuce' teaser trailer.

The new drama is set in the '70s and '80s and follows the rise of the porn industry around Times Square in New York City. James Franco stars as twin brothers Vincent and Frankie Martino, who became fronts for the mob, and Maggie Gyllenhaal plays a sex worker.

The teaser is set to the Curtis Mayfield song "Move on Up" and shows glimpses of the seedy area that Times Square used to be.

The show comes from David Simon ("The Wire"), whose last TV project, the miniseries "Show Me a Hero," was also set in '80s-era New York. Several "Wire" alums are featured in "Deuce" including Lawrence Gilliard Jr. and Chris Bauer.

HBO's last '70s-era drama, "Vinyl," screeched to a halt after just one season, despite high expectations and the involvement of big names like Martin Scorsese and Mick Jagger.

"Deuce" premieres September 10.