Solo, meet Solo.
In a match made in brand marketing and pun heaven, "Solo: A Star Wars Story" is partnering with Solo cups (you know, the iconic red vessels you use at parties).
Lucasfilm announced the six brand partners for the standalone film about the young Han Solo. Aside from Solo Cups, they are Denny's Corp, Esurance, General Mills, Nissan, and Symantec Corp.
The iconic red cups likely won't make an appearance in the movie (although, you never know). But "Solo" and Solo do have a deeper connection, since "Red Cup" was the codename for the movie back when Phil Lord and Chris Miller were the directors.
Here's Miller with the clapboard for the first shot of the movie:
— Chris Miller (@chrizmillr) January 30, 2017
Lucasfilm didn't go into detail about the extent of the partnerships, but it's not hard to imagine some "Solo"-themed Solo cups. So, at this summer's barbecue, you could be playing beer pong with Chewbacca, Lando, and Han!
Young Han Solo finds adventure when he joins forces with a gang of galactic smugglers and a 190-year-old Wookie named Chewbacca. Indebted to the gangster Dryden Vos, the crew devises a daring plan to travel to the mining planet Kessel to steal a batch of valuable coaxium. In need of a fast ship, Solo meets Lando Calrissian, the suave owner of the perfect vessel for the dangerous mission -- the Millennium Falcon. Read More