W.W. Bright (Burt Reynolds) is a robber with a heart of gold who travels the South knocking off banks and gas stations owned by a corrupt businessman. When he hijacks a car, he meets an aspiring country band, the Dixie Dancekings, led by Dixie (Conny Van Dyke). The two sides eventually take a liking to one another, especially after the Dancekings realize the size of Bright's thefts. Trailed by religious zealot cop Deacon Gore (Art Carney), Bright helps the band make it big while on the run.