#BoycottPeterRabbit is real, guys.

Some parents and allergy/asthma groups are upset with the new movie "Peter Rabbit" for a scene where a character's serious food allergy is mocked. In the movie, Mr. McGregor is allergic to blackberries. Peter and his friends throw berries at him, and when he starts to choke, he's forced to use his EpiPen.

The group Kids with Food Allergies posted a warning about the scene on its Facebook page:

"The very real fear and anxiety that people experience during an allergic reaction (often referred to as an impending sense of doom) is a serious matter. Making light of this condition hurts our members because it encourages the public not to take the risk of allergic reactions seriously, and this cavalier attitude may make them act in ways that could put an allergic person in danger."

According to the Associated Press, Asthma and Allergy Foundation president and CEO Kenneth Mendez wrote an open letter to Sony Pictures asking for the opportunity to educate the company and movie's cast, urging the studio to "examine your portrayal of bullying in your films geared toward a young audience." A change.org petition was launched demanding an "Apology from Sony Pictures for irresponsible allergy bullying in Peter Rabbit Movie."

Sony and the filmmakers responded Sunday with a joint statement, via the AP, saying:

"Food allergies are a serious issue. Our film should not have made light of Peter Rabbit's archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way. We sincerely regret not being more aware and sensitive to this issue, and we truly apologize."

This may sound like crazy snowflake nonsense to you, or you may completely understand why it's a big deal.

Here are people on both sides:

"Peter Rabbit" -- featuring the voices of James Corden, Fayssal Bazzi, Domhnall Gleeson, Sia, Sam Neill, Margot Robbie, and Elizabeth Debicki -- is now in theaters.

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