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The Night Agent
Brand Names and Labeling Games (1971)
9 minJan 1st, 1971
16mm film. Satire out of TV’s THE GREAT AMERICAN DREAM MACHINE series has Marshall Efron comparing the food costs of brand name products as to which are better. Then he discusses the confusing method of grading the various size of olives by the U.S. Dept. Of Agriculture.Summary:Via a humorous game show format the host, Marshall Efron, demonstrates how consumers can be misled by brand name packaging and advertising to pay more for less, underscoring the usefulness of checking labels against prices. Comprised of two segments, the first comparing brand to non-brand items and the second comparing similar-but-unequal volume packaging involving buzz-word marketing terms such as "Jumbo" and "Supreme". Educates the consumer on the value of comparison shopping, reading labels, and being aware of common packaging and marketing practices
