Sanrio

Hello, movie stardom: The insanely popular Hello Kitty brand is set to hit the big screen in a new film.

Sanrio, the company that first introduced the adorable cat character to the world, has teamed with New Line Cinema and FlynnPictureCo. to make an English-language film centered around the brand. There's no word yet on whether the film will be animated, live-action, or some sort of hybrid, and no plot has been revealed yet.

But the film is almost certain to connect with audiences, thanks in part to the character's staggering international fame. What started as a cute illustration emblazoned on a coin purse back in 1970s Japan has morphed into a global phenomenon, with Hello Kitty's likeness featured on more than 50,000 different branded products sold in 130 countries.

Sanrio's filmmaking plans aren't just limited to Hello Kitty, either, with additional movies planned for its other popular characters, too, including Gudetama, My Melody, and Little Twin Stars, among many others.

“I am extremely pleased that Hello Kitty and other popular Sanrio characters will be making their Hollywood debut," said Shintaro Tsuji, the founder, president, and CEO of Sanrio. "Hello Kitty has long been a symbol of friendship and we hope this film will only serve to grow that circle of friendship around the world.”

In his own statement, Beau Flynn, CEO of FlynnPictureCo., noted that “Hello Kitty has been one of the most beloved characters around the world for the last forty-plus years," adding, "With the positive and family-oriented values that Hello Kitty and Sanrio embody, there has never been a better time than now to share her message with the world!”

Sanrio had previously announced plans to make a Hello Kitty movie way back in 2015, and intended to produce the feature itself. That project -- which was originally slated for release this year -- was set to have whopping budget in the range of $160 to $240 million, so it makes sense that they decided to partner with a traditional production company instead.

Stay tuned to see when Hello Kitty will say hello to moviegoers.

[via: Deadline]