68th Annual Primetime Emmy Awards - ShowBless this ridiculous fake feud, and it's unexpected relevance in these strange times. "Jimmy Kimmel Live" already made a fake United Airlines ad last week, but the host found a way to drag his nemesis Matt Damon into the act in a brilliant new bit on last night's show.

Jimmy Kimmel said United has been trying to stay out of the spotlight this week, after the dragging incident of April 9, but they started running a new ad today, and "I think they might also have to get rid of their celebrity spokesman."

Cue a United commercial with Matt Damon doing the voiceover:

"We're United Airlines. We work hard to get you safely to your destination, and that's why we -- you know what? No. No. I can't do this anymore. Because I know what it's like to get bumped. Trust me, I've been getting bumped from Jimmy's show for the last eight years, and it takes a toll. It takes a toll, dammit! We deserve to be treated with dignity, not told night after night, 'Oh, there's somebody more important, so take a hike.' No! It's time to stand up. Hey -- what are you doing?"

At that point, the narration adds a new voice (Kimmel's) to say they need Damon's seat, so the star is dragged away.

It's perfect:

Here's the previous fake United ad:

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