For once, this might be the right time for Dustin's grrrrrrrr sound.
"Stranger Things" Season 2 is so popular it's even crashing the Science Museum of Minnesota website. During the new season, Gaten Matarazzo's character Dustin wears a Brontosaurus hoodie from the science museum. Thanks to that marketing, the museum started getting calls from fans wondering how they could get their own attire. So the museum whipped up some stuff and let fans know they'd be selling them starting Tuesday morning.
Tuesday was yesterday, and the website was not ready for so much Brontosaurus love, crashing shortly after the 8 a.m. opening. A statement on the website read, "While we have an unlimited volume of apparel available online, due to high volume our online store has crashed. Please be patient as we do our best to bring it back online."
According to KARE11 in Minneapolis/St. Paul, the SMM site came back online around noon, with about 3,700 people waiting in an electronic line to buy. Museum officials told the station $80,000 worth of product was sold in the first 25 minutes after the site was fixed. (!!!)
Now the site is operational, selling Brontosaurus T-shirts, hoodies, sweatshirts and more.
What a day! Thank you for helping the Science Museum take the next generation of Dustins on some amazing curiosity voyages. pic.twitter.com/VtuoWLMU3m— Science Museum of MN (@sciencemuseummn) November 8, 2017
SMM Director of Communications Kim Ramsden told KARE11 this has been wonderful for them:
"The Science Museum is absolutely thrilled to be connected to the 'Stranger Things' phenomena here, the characters are interested in science. We're getting the Science Museum of Minnesota on the map internationally, and we're just excited to be part of this ride."
Yeah, science! Mr. Clarke would be proud.
"Stranger Things" Seasons 1 and 2 are now streaming on Netflix.
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