We here at Moviefone are so proud and excited to introduce the world to the new Ms. Moviefone, Grae Drake! Although, chances are you already know Grae from her numerous media appearances and as the former Rotten Tomatoes senior editor.
A nod to the memorable “Mr. Moviefone” character, Ms. Moviefone will become a pillar of the film industry and a go-to source for providing commentary on the entertainment industry and recommending which audiences will like which movies. As the new face of Moviefone, Drake will engage with the film community by interviewing filmmakers and celebrities, and she’ll appear at industry events to provide an inside look at the movies and the characters starring on the big screen. Drake will become the expert source for everything connected to the movie industry.
In her new role, Drake will be responsible for producing and hosting a series of new original video content that will live on the Moviefone site. Drake will also oversee the evolution of existing video content, such as the well-known “Unscripted” series, providing Moviefone with the flexibility to continue creating and growing its video library. Developing dynamic video content will allow viewers to form a bond with Ms. Moviefone and have a more engaging experience with the brand.
“Moviefone is such an iconic brand, and we’re excited to introduce Grae, a highly-regarded industry personality, as the first step in our return as the pre-eminent destination for movie fans. Grae is the perfect voice to help us lead the major return of Moviefone into pop culture,” said Matt Atchity, General Manager of Moviefone. “Having a female voice of authority about movies is really important. It's making the change I want to see in representation and gender parity in film media, which is still overwhelmingly male. Moviefone has the opportunity to lead by example, and I know Grae will bring a fresh energy and passion to our relationships within the film industry.”
“Moviefone is largely responsible for shaping the way I personally interact with movies,” said Drake. “It is an honor to be able to represent the brand and push film discussions past static critic scores. Movies speak to people in deep and unique ways, and it’s incredible to be a part of telling those stories. Matt Atchity and I had a powerful partnership at Rotten Tomatoes, and I’m thrilled to reunite with him to move the Moviefone brand forward.
With Drake as part of the team, the entire Moviefone brand will be getting a dynamic new identity, with exciting content and customer experiences coming in the not-so-distant future (we can’t talk about anything just yet, but you’ll be excited).
“Moviefone is, and has been, a valued contributor to the movie community. Ms. Moviefone is the perfect way to connect with moviegoers and strengthen our brand recognition,” said Ted Farnsworth, Chairman and CEO of Helios and Matheson. “Moviefone has a bright future ahead, and I know Grae is the perfect person to help make our vision a reality.”