Czech Dream Poster

Release Date: 2004

Not Yet Rated|1 hr 27 min

Plot Summary
In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

Director: Vit Klusak, Filip Remunda

Genres: Documentary

Keywords: Offbeat, 2000s, Cheeky, Temptation

Ratings & Reviews

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  • A small but droll big-box comedy. show more

  • Whether you conclude that this project is a brilliant hoax that exposes how the rapid transition from communism to a free market economy has created an ad addicted, consumer-mad culture in the Czech Republic, or simply a cruel joke, one thing is undeniable. It's a fascinating account. show more

  • The film did well at the local box office and has been shown at some 40 international festivals. Eat your heart out, Michael Moore. show more

See all critic reviews on metacritic.com