Czech Dream Poster

Release Date: 2004

Not Yet Rated|1 hr 27 min

Plot Summary
In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

Director: Vit Klusak , Filip Remunda

Genres: Documentary

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Ratings & Reviews

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  • The film did well at the local box office and has been shown at some 40 international festivals. Eat your heart out, Michael Moore. show more

  • Whether you conclude that this project is a brilliant hoax that exposes how the rapid transition from communism to a free market economy has created an ad addicted, consumer-mad culture in the Czech Republic, or simply a cruel joke, one thing is undeniable. It's a fascinating account. show more

  • A small but droll big-box comedy. show more

See all critic reviews on metacritic.com