Disney+ has already canceled a series before the streaming service has even debuted.

Disney+ has pulled the plug on "Book of Enchantment," the high-profile series focused on popular villains like the Beast, Ursula, the Wicked Queen, and the witch from Snow White.

Deadline reports the decision was "largely creative, related to show’s tone and direction" and that scripts were going in a "darker direction" than Disney wanted.

The project was an adaptation of a popular book series by Serena Valentino. Michael Seitzman ("Quantico," "Code Black") wrote the pilot script and was to have served as showrunner.

While "Book of Enchantment" did not receive a formal greenlight, it's been in the works for over a year and a writers' room had been operating for 13 weeks. Producers had scouted locations, staff had been hired, and a May 2020 start date had been on the table.

This isn't the first instance of a Disney+ project getting reconsidered. The "High Fidelity" series reboot starring Zoe Kravitz was moved to Hulu as it became more adult-oriented in tone and content.