The Emmys are coming, and "Family Guy" isn't above a little "Game of Thrones"-style trickery.

20th Century Fox TV has been sending out mailers to Emmy voters, and the one for "Family Guy" capitalizes on "Game of Thrones" mania in a fitting and funny way. It shows Peter Griffin (voiced by Seth MacFarlane), seated on the Iron Throne with a direwolf-like Brian (also voiced by MacFarlane) by his side, under the following message:

Due to a printing error, if you wish to vote for "Game of Thrones," please check the "Family Guy" box on the animation ballot.

Of course, voters should know that this doesn't refer to a real "printing error." It's just another case of "Family Guy" campaigning for an Emmy in a creative way -- one that HBO approved, as executive producer Rich Appel told Variety. In the past, the show's mailers have drawn inspiration from other topic issues as well, the publication pointed out. Examples include the Harvey Weinstein scandal and the election of Donald Trump.

"Family Guy" has been nominated for 27 Emmys over the years so far, with eight wins overall. It has never won for outstanding animated program, but with its new mailers, that may soon change. Cersei would be proud.

[h/t: Variety]