No, not Michael Bay's excessive ode to explosions and plot holes. We're talking "Transformers: The Movie," released this week 30 years ago (time to feel old, everyone!).
Optimus Prime took his fight against the Decepticons to the big screen for the first time in the summer of '86, resulting in new toys kids forced their parents to buy. It also spawned legions of fans worshipping this animated favorite that introduced us to the sweet, sweet stadium rock that is Stan Bush's "The Touch."
"To remove Optimus Prime, to physically remove Daddy from the family, that wasn't going to work," Friedman said. "I told Hasbro and their lieutenants they would have to bring him back but they said 'no' and had 'great things planned.' In other words they were going to create new more expensive toys." Those lieutenants belonged to Hasbro's ad agency, who graduated to having great power overseeing the production of various projects. So blame the suits for your childhood trauma!
