Season 1 Plot
A busy publicist learns to open her mind and heart when she moves into a luxury apartment with a friend and her three free-spirited roommates.
Why I Dress Up for Love Season 1 aired on April 20th, 2021.
Season 1 Episodes
1. Episode 1
Influencer and home decor publicist Kurumi Mashiba struggles with work-life balance. A missed contract deadline leads to a new life in a shared house.
2. Episode 2
Kurumi is overwhelmed by the shock and PR headache caused by Hayama’s resignation. Wanting to help, Shun and Haruto offer ways to lift her spirits.
3. Episode 3
Kurumi takes a few days off after a slip-up at work. Later, Haruto suggests a camping trip near an art museum that is exhibiting Ayaka’s work.
4. Episode 4
As Kurumi starts on a new collection, a coworker asks to let her assist. When Ayaka falls ill, Kurumi and Shun end up alone on a trip to get medicine.
5. Episode 5
Kurumi asks Shun on a date, but he suggests walking Koko's dog, leaving her unsure of his feelings. Haruto begins to worry about one of his clients.
6. Episode 6
Despite a shaky start, Shun warms up to Hayama. But his willingness to accept Hayama begins to make Kurumi even more confused about his feelings.
7. Episode 7
Kurumi takes a trip back to her hometown, but things get complicated when Hayama comes to visit and Shun realizes he can't stand being away from her.
8. Episode 8
Shun visits his old job and hears from his ex that they are looking for a new chef. A work trip sees Kurumi and Hayama spend the day together.
9. Episode 9
Kurumi is caught in a plagiarism scandal that threatens her job. Meanwhile, Shun is approached about opening a restaurant halfway across the country.
10. Episode 10
Shun and Hayama have a much-needed man-to-man talk. Later, Shun helps out at a food festival as the shared house residents mull over their futures.