Project Re Brief (2012)

Project Re Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate In a beautiful collision of minds and media Project Re Brief is a grand experiment whereby Google partnered with five of the brightest oldschool legends from advertising to reimagine their most iconic creative work from a halfcentury ago for the modern web Directed by Doug Pray and the same team who joined him to make the EmmyAwardwinning film and PBS hit Art amp Copy Project Re Brief is a film that aims to shake up the ad industry and inspire new ways of thinking While shifting formats and media platforms is one thing as we learn from our heroes of the past the basic tenets of human storytelling havent changed