Here are the top 10 advertisers that generated the most tweets between 6:30 p.m. and 11:00 p.m. ET on Sunday, Jan. 5, 2017:

  • Stranger Things – 307,000 Tweets
  • T-Mobile – 91.7K Tweets
  • Mr. Clean – 80.8K Tweets
  • AirBnB – 77.8K Tweets
  • Coke – 74.5K Tweets
  • Audi – 73.1K Tweets
  • Budweiser – 72.2K Tweets
  • 84 Lumber – 68K Tweets
  • Guardians of the Galaxy 2 – 54.4K Tweets
  • Intel – 27.3K Tweets

As you can see, the only other TV/movie teaser to make the list was the "Guardians of the Galaxy Vol 2" teaser. You can watch the "Stranger Things" teaser -- and Netflix's Twitter build-up -- over here, and see all of the movie trailers released during the Super Bowl here.

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