We are so ready to watch the [language!] out of "Avengers: Infinity War."
At this point, we're only three weeks away, and Marvel's marketing team is full-steam-ahead. Last week, Marvel shared posters tied to the Infinity Stones (except one). This week, they shared 22 character posters highlighting the key players of "Infinity War." Of course, that just allows fans to notice who was not featured -- including perpetual bridesmaid Hawkeye.
Here are the 22 posters, grouped into batches of four, minus the final two:
Scarlet Witch has been getting a lot of prominent poster play -- in the Infinity Stones posters and now here. Plus, she was on that magazine cover that didn't really look like her at all. That must be a hint to a solid role for Wanda, hopefully beyond her romance with Vision.
Anyway, on to the box office tracking. Deadline just shared some early numbers suggesting -- no shock -- "Avengers 3" could open to $200M-plus, "easily on its way to a record April debut." They said that's an industry prediction, not Disney's prediction, which will likely be more conservative.
Variety also reported tracking data:
"The every-hero-but-the-kitchen-sink Marvel adventure is on pace to open to a massive $175 million to $200 million when it premieres on April 27. If it hits those numbers, it will be in some rarefied company. Only seven other films in history have topped $175 million in their debuts and only five have hit the $200 million mark."
It only took "Infinity War" six hours to break Fandango's advance sales record for superhero movies, defeating "Black Panther." "Black Panther" made a massive $242 million over the long President's Day weekend in February. Will the opening for "Avengers: Infinity War" top "Black Panther"? It's not opening on a long holiday weekend or anything, so that might come into play.
Here's more on the "Infinity War" tracking, and April openings, from Deadline:
"The asterisk here is that when films chart this high on tracking, it becomes hard to predict their opening, and we also have to remind you of the cap that April has: its record $100M-plus weekends of Furious 7 ($147M) and Fate of the Furious ($98.7M) occurred over Easter holiday weekends, while The Jungle Book popped to a $103.2M during the middle of the month.
Only 5% K-12 and 4% colleges are off during the April 27-29 opening weekend for Infinity War, but school never stopped the kids from fueling a record weekend at the box office. Furthermore there were slightly more schools on break on Infinity War's original weekend of May 4 (2% K-12 and 16% colleges per ComScore)."
"Avengers: Infinity War" opens Friday, April 27. There will be premieres and worldwide openings before that point, though, so be careful of spoilers.
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