Design (1969)

This film was made by Bass company as a presentation to ATampT executives It would have extended to be shown to the public but a number of his ideas in the film were not ultimately adopted like his phone booth designs and mens and womens uniforms But a great many of the design were adoptedincluding most memorably the telephone vans and hardhat designs of the 1970s Bass designed down to the details showcasing in this film a myriad of ideas like Yellow Pages book designs cufflinks for executives and flags ATampT Archives