Movie Details
Original Language:English
Executive Producers:Harriet Scott
IKEA: How Do They Really Do It? on the Web:Official Website
IKEA: How Do They Really Do It?
DirectorSteven Prior
45 minDocumentary
Plot
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
