Miss Springmaid

Name: Miss Springmaid
Genre: History, Documentary
Duration: 27 min
Cast: Rick Sebak, Sanford Adams, John Bane, Fran Johnson, Dana McCullough

"Discover how an innovative ad campaign made Springmaid sheets a household name."Movie

StarringRick SebakSanford AdamsJohn Bane

DirectorSteve Folks

WriterSteve Folks

NR 27 minHistory, Documentary

Plot

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

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