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The Codes of Gender

Where to Watch The Codes of Gender (2010)

2010Movie"Identity and performance in popular culture"

Want to behold the glory that is 'The Codes of Gender' on your TV, phone, or tablet? Tracking down a streaming service to buy, rent, download, or watch the Sut Jhally-directed movie via subscription can be confusing, so we here at Moviefone want to help you out.

Read on for a listing of streaming and cable services - including rental, purchase, and subscription options - along with the availability of 'The Codes of Gender' on each platform when they are available. Now, before we get into all the details of how you can watch 'The Codes of Gender' right now, here are some specifics about the Media Education Foundation documentary flick.

Released October 13th, 2010, 'The Codes of Gender' stars Sut Jhally The movie has a runtime of about 1 hr 13 min, and received a user score of 65 (out of 100) on TMDb, which assembled reviews from 7 experienced users.

You probably already know what the movie's about, but just in case... Here's the plot: "Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms." .

'The Codes of Gender' Release Dates

Watch in Movie Theaters on October 13th, 2010