Viral Lingua

Playing on a wordofmouth strategy of viral marketing Viral Lingua explores language as a vessel that transmits and mutates political ideology The film is propelled by a performer who lipsyncs to melodramatic songs immersed in otherworldly makeups and hyperreal images of Korean landscapes The lyrics adapt wordplay and selfloathing satire with wry humour reflecting the irony of living in a society built upon the histories of colonialism and the cold war From a Korean patriotic tune lamenting an illfated love for a country to a childrens song set in a scifi dystopia the film composes an anthem of a neocolony