'Game of Thrones' Season 6 Breaks Ratings Record (Again)
"Game of Thrones" is a ratings juggernaut that cannot be stopped, and the show's power has also taken over HBO's streaming platforms -- so much so that it continues to break its own records, according to the premium cable outlet.
HBO revealed new viewership numbers for the series this week, announcing that "Thrones" had averaged a staggering 25.1 million viewers combined across all live, DVR, on demand, and HBO Go/HBO Now streaming platforms. That's almost a 5 million-viewer increase from season five's impressive numbers, per Deadline.
According to HBO, 40 percent of that 25.1 million audience came via streaming platforms, which have become massively popular this year; season six featured a 70 percent increase in the number of people watching online, versus those using the services during season five. And that huge streaming bump is not exclusive to "Thrones": HBO reports that its comedies "Veep," "Silicon Valley," and "Last Week Tonight with John Oliver" have also benefited from HBO Now and HBO Go viewings, with all three programs also accruing record-breaking audiences when factoring in online views.
That's good news for the cable outlet, which has invested some serious cash recently in its digital ventures, including some "GOT"-centric online content from Bill Simmons, as well as a planned HBO Now collaboration with Jon Stewart. With the popularity of "Thrones" continuing to thrive so late in the show's run, it seems the sky's the limit for HBO and co. Now if only we didn't have to wait so long for the series to return.