It looks like the Night's King has his eye on Jon Snow ("Game of Thrones" Season 7 poster.

HBO released the official Season 7 poster, followed by what we're apparently meant to call a motion poster -- although if it's in motion, is it still a poster? We'll leave that debate to the maesters.

For now, here's the stationary poster:

Nobody reflected in that blue eye. But here's the motion tease:

#GameofThrones Season 7 begins 7.16 on @HBO. #GoTS7

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When that one came out, some fans were too busy complaining that it wasn't the big Season 7 trailer to notice the little figure in the Night's King's eye at the very beginning. It looks like the King in the North himself. That would make sense, since these two have unfinished business from "Hardhome." Should we expect another big face-off in the seven episodes of Season 7?

It does feel like HBO is working up to a trailer, with the cast just talking up the fast pace of Season 7, and the network recently releasing several brand new photos. Now we have an official poster. Trailer next?

GoT Season 7, the penultimate season, premieres Sunday, July 16 on HBO.

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