A Virtuous Business Season 1 Plot
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Season 1 Episodes
12 episodes
1
100
Episode 1
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
2
100
Episode 2
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
3
Episode 3
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
4
Episode 4
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
5
Episode 5
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
6
Episode 6
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
7
Episode 7
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
8
Episode 8
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
9
100
Episode 9
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
10
Episode 10
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
11
Episode 11
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
12
Episode 12
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.