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Season 10 Episodes
14 episodes
1
60
Ten Years of Selling
The battle to become Lord Sugar's next business partner begins with a selling task.
2
70
Wearable Technology
The candidates are asked to design a piece of wearable technology.
3
70
Home Fragrance
Each team must create their own range of home fragrance products.
4
Online Video Channel
The candidates are set a 21st-century task - creating video channels for YouTube.
5
80
Coach Tours
The teams have two days to create their very own coach tours.
6
70
Board Game
Lord Sugar asks the candidates to design a brand new board game.
7
70
Advertising - New York
Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.
8
70
Country Show
The candidates attempt to crack the rural market at the Royal Bath and West show.
9
70
Ten Years of Discount Buying
Lord Sugar tells the candidates that he wants to test their negotiation skills.
10
70
Premium Pudding
The candidates are asked to create a brand new range of premium puddings.
11
The Final Five
As the tenth series draws to a close, this programme profiles the remaining candidates.
12
80
Interviews
The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.
13
Why I Fired Them
Lord Sugar takes a look back at the candidates who fell before the final hurdle.
14
80
The Final and You're Hired
The two finalists must launch their businesses with the help of some former candidates.