Seasons

All seasons

1998 - 3 eps

Season 1

About

The story of Coca-Cola -- the 'sublimated essence' of all that American stands for -- and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?

First Aired

Sep 7, 1998

Last Aired

Sep 9, 1998

Seasons

Episodes

Network

CBC Television

Studio

DLI productions

Keywords

exploitation marketing consumerism american culture advertising campaign soft drinks international trade food and beverage