US-ENTERTAINMENT-TELEVISION-EMMYS-SHOWThe "Superior Donuts" star Jermaine Fowler as announcer, and fans weren't sure what to think.

When Fowler was excited about a presenter or winner HE WOULD LET YOU KNOW, which thrilled some fans and annoyed others.

69th Annual Primetime Emmy Awards - Arrivals

Here are some reactions tweeted during the Sunday, Sept. 17 live show:

Jack Sussman, CBS Entertainment EVP, music and live events, talked to Deadline about the choice to mix up the announcer role this year:

"What most awards show do is have the announcer locked in a closet reading from a script on cue. What we will do is have Jermaine be an active part of the show. He will be connected with what's happened on the telecast and what happens next. What we want to do is get a peek behind the curtain in a fun, engaging way."

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