Olaf always planned to melt this week. "Coco" fans just wish they knew.
"Coco" has been dominating the box office, but attached to it is a very long "short" called "Olaf's Frozen Adventure." Pixar always plays shorts before its features, but never one that went on for 22 minutes. It was a lot to ask. But it's ending this week.
Mashable reported that Disney directed theaters to remove the "deeply unpopular" short from future screenings, and the phrasing made it seem like it was being cut due to the complaints. But that's not the case.
A Reddit user who works at a movie theater shared a note they said was from Disney, reading, "Please note that the run of Olaf's Frozen Adventure playing before Coco will end after 12/7. Starting on Friday 12/8 no more Olaf shorts should be up on screen. With the extra 22 minutes of running time back, we would appreciate if you could get in an extra show if possible."
A Disney rep told Entertainment Weekly the "Frozen" short "was always promoted as a limited run so it's not really a story — the end of our Olaf theatrical play is coming next week. All our ads and messaging called it as such."
They may not think it's a story, but it was news to a lot of fans that the short would be playing in front of "Coco," despite any ads/messaging. So there seems to have been a communication breakdown somewhere along the way. It will be news to some folks that the short is ending this week, and maybe people who want to see "Coco" again -- or for the first time -- will be more willing to do so now that they know the run-time will be 22-minutes shorter.
FYI, we still love you, Olaf.
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