Lionsgate Films



How far is Ryan Reynolds willing to go to promote his liquor company Aviation Gin?

Far enough that he has the approval of a special guest who truly knows what it means to take one for the team.

Reynolds released a new commercial for Aviation Gin that shows the "Deadpool" star hard at work for his company — forging each of the newly designed bottles by hand. That includes blowing glass and painstakingly etching his signature.

"Because can you ever really go too far for your company? I just don't think it's possible," Reynolds says.



Then, the spot cuts to Andy King, the breakout star of Netflix's Fyre Festival documentary "Fyre: The Greatest Party That Never Happened."

King became a sensation and meme after recounting a story about preparing to perform oral sex in exchange for bottles of water during the Fyre Festival meltdown. The event producer ultimately didn't have to go through with it, but he was willing.

In the ad, King watches Reynolds' at work and says, "He gets it."

King has previously said he has seen the memes about him and enjoys them: