CocaCola The History of an American Icon (2001)

For more than a century people have refreshed themselves with oceans of brown fluid Much of this fluid was produced by one Atlantabased company and CocaCola The History of an American Icon offers a panegyric to the Real Thing The history of Coke is the history of its advertising and this documentary draws on a rich archive of print film and television material to show how John Pembertons soda recipe became such a potent symbol of American society CocaCola The History of an American Icon is unsurprisingly a onesided history There is no suggestion that the CocaColonization of the planet might have a downside and lines like If the worlds having a bad time its OK because theres still Coke are delivered without a hint of irony Nevertheless this documentary offers some fascinating insights into the history of CocaCola