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Dieux du Stade - Making of Calendar 2011 (2010)

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Dieux du Stade - Making of Calendar 2011
NR Nov 1st, 2010Documentary
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Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
DirectorMax Guazzini

Movie Details

On DVD & Blu-ray:November 1st, 2010 - Buy DVD
Original Language:English
Movie Tags:
making ofcharity calendar