Movie Details
Theatrical Release:February 18th, 1931
Original Language:English
Production Companies:Paramount Pictures
It Pays to Advertise (1931)
Audience Score
DirectorFrank Tuttle
Plot
To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.
