Its Yours A Film on HipHop and the Internet (2020)

By the dawn of the 21st century hiphop sales had reached an alltime high but one thing has remained the same The doors were still locked and the music industry held the keys Young artists began to selfmarket on the Internet ultimately helping to collapse the music industry as we knew it Its Yours explores how it became possible to become a rap star through a Twitter account YouTube site or Myspace page It tells this story through the unique perspectives of numerous artists producers record industry insiders and music and cultural critics