'The Disaster Artist' Cast Discuss the Puzzling Nature of Bad Creative Ideas

Moviefone's Tony Maccio asked the question "what is the longest you've ever held onto a bad idea that you've been convinced was absolutely great." The answer from the cast of "The Disaster Artist" (James Franco, Dave Franco, Ary Graynor, Paul Scheer, and Seth Rogen) revealed the puzzling and complicated nature of bad creative concepts.