The Store (1983)

THE STORE is a film about the main NeimanMarcus store and corporate headquarters in Dallas The sequences in the film include the selection presentation marketing pricing advertising and selling of a vast array of consumer products including designer clothes and furs jewelry perfumes shoes electronic products sportswear china and porcelain and many other goods The internal management and organizational aspects of a large corporation are shown ie sales meetings development of marketing and advertising strategies training personnel practices and sales techniques