'Roseanne' Premiere Sets New Delayed Viewing Record With 25 Million Viewers
The first episode of "Roseanne" Season 10 added 6.59 million more viewers -- a record number -- in the days after its March 27 premiere. Who were the added viewers? Probably rubberneckers wondering what all of the fuss was about.
The ABC revival launched last Tuesday, earning just over 18 million viewers. Now that the Live+3 numbers are tallied from DVR, On Demand, and other delayed viewing, the number is up to 25.04 million.
According to Deadline, that's the largest-ever total viewer Live+3 increase, beating the previous record holder, which was also an ABC show -- the premiere of "How to Get Away with Murder." That show had a 5.93 million gain vs. the 6.59 just added by "Roseanne."
The Live+3 numbers also boosted the premiere 2.1 rating points in the advertiser-coveted 18-49 demo, ultimately giving it a hefty 7.3 rating. That's the best uptick for a comedy premiere, and the best increase for a comedy since a "Big Bang Theory" episode in December 2015.
ABC has already renewed "Roseanne" for Season 11, based on the premiere overnight numbers and -- probably -- all of the buzz and controversy surrounding the show. President Donald Trump even called Roseanne Barr to congratulate her on the yuge premiere numbers. He may have been assuming those 18 million -- now 25 million -- viewers were also his voters. (Not true, as shown in many premiere reactions.)
However, just because the premiere was a political talking point doesn't mean the rest of Season 10 will follow suit. Will "Roseanne" stay strong with viewers as the weeks go on? We shall see.
"Roseanne" continues Tuesdays at 8 p.m. on ABC.
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