How do you make a "clean," "sanitized" version of an R-rated comedy without making it unrecognizable?
Yahoo recently posted a story on a new "Clean Version" initiative from Sony Pictures Home Entertainment, allowing viewers to "screen the broadcast or airline versions of select Sony films, free from certain mature content." As Yahoo explained, instead of making a consumer decide whether to buy the theatrical version or a "clean" cut, Sony is making edited versions available at no extra charge as one of the bonus features included with the films on iTunes, Vudu, and FandangoNOW.
Sony is starting this initiative with 24 films, which will include the option to be "adapted for a wider audience," including the R-rated "Step Brothers" (which features a cameo from Seth Rogen) as well as several PG-13 and some PG movies:
50 First Dates
Battle Of The Year
Crouching Tiger Hidden Dragon
Grown Ups 2
The Amazing Spider-Man
The Amazing Spider-Man 2
Talladega Nights: The Ballad of Ricky Bobby
White House Down
Seth Rogen responded to the initiative by tweeting out a link to Yahoo's story, adding this plea to Sony:
"Holy sh*t please don't do this to our movies. Thanks."
The "clean" version of his tweet would have to edit it even further, to be, "Please don't do this to our movies."
As many of his fans replied, the "clean" version of most of Rogen's movies would leave very little content:
If they did that to your movies, they'd be 3 minutes of credits and that's it.
— Curtis Døde Aldri (@cebsilver) June 6, 2017
Read Yahoo's full report for more details on the initiative, which may be something that parents appreciate, even if the filmmakers do not.
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