Dawn is when the drama starts.
The trailer lays out more details about what to expect from the forthcoming streaming service's first big project. Carell is a Matt Lauer-type anchor who is fired over sexual misconduct allegations. Aniston is his longtime co-host, who begins to have a breakdown.
The drama was ordered straight to series by Apple for its forthcoming streaming service, after it won an intense bidding war. It comes from showrunner Kerry Ehrin and draws background material from CNN senior media correspondent Brian Stelter’s 2013 book “Top of the Morning,” which chronicles the rivalry between NBC’s “Today” and ABC’s “Good Morning America.”
Apple TV+ is slated to launch this fall. "Morning Show" does not yet have a premiere date.