Chasing Whiskey (2020)

Jack Daniels the brand that has become the iconic image of American Cool around the world and across generations A bottle of Jack makes a statement and this documentary is all about why More than a simple narrative of the origins and impact of this hallowed brand Chasing Whiskey is a 57000 mile journey across 5 countries and 17 time zones that will prove equal parts thought provoking insightful moving and hilarious From rural Lynchburg TN where every drop of Jack is made to the Outback of Australia from Beverly Hills to the streets of Havana Cuba from the stills in the Hollow to the stills of Scotlands finest Scotch from studio jams to backstage tours this journey documents a cultural exploration into why a world of people identifies with a distinctly American brand