They are slowly killing our childhoods, one toy at a time. The Cabbage Patch Kids are probably next - live action Preemies using iPhones and crushing on One Direction. It's coming.



The first trailer was just released for the "Jem and the Holograms" movie that is apparently directed toward young girls of today, not the young girls who grew up watching "Jem" from 1985-1988 and spent all that time brushing the dolls' colorful hair. "Hannah Montana" already stole some pages from the "Jem" playbook, but this live action remake uses the names of the original characters and their basic situation -- a singer named Jerrica (Aubrey Peeples) with an alter ego named Jem becomes famous with her sister Kimber (Stefanie Sott) and foster sisters, Aja (Hayley Kiyoko) and Shana (Aurora Perrineau), while falling for a guy named Rio (Ryan Guzman) who can't tell that Jem and Jerrica are the same person. Here's the trailer:



We do hear Jerrica/Jem drop the quote "Showtime Synergy," which hints to some Synergy action (which we'd need for the Holograms, no?), but we don't see the Misfits or the Starlight girls or the Stingers. We do, however, see a lot of Be Careful What You Wish For rock star clichés. Fame is rough, y'all!



Some toy story reboots have been very successful -- "Transformers," "Teenage Mutant Ninja Turtles," "G.I. Joe" -- but this one may be a tough sell. It's not likely to inspire '80s fans to jump on board and it may not be much of a draw for the younger crowd either. But it may be too soon to judge on that front. Still, commenters have already judged it -- harshly -- using it as a chance to get back on the soapbox with another chant of "Leave Our Childhoods Alone."



"Jem and the Holograms" will be released on October 23, 2015, so we'll have to see how well (or poorly) it does, and within which demographics, then predict what it might mean for future adaptations.



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