Here's a description from Gary Whitta on his Tumblr, which features the front and back covers with illustrations by Mike Krahulik:
... Working on this idea with my wife has been a really great collaboration. I'm a Star Trek obsessive and she's a trained childcare professional who looked after other families' toddlers for years before we had our own. So we were both able to bring a bit of our own expertise to it. POOPING IS LOGICAL! tells the story of a young Vulcan child who, just like kids on Earth, is hesitant to make the leap out of diapers and onto the potty. Fortunately his parents, who are wise and loving, are on hand to help him through this transition and assure him that pooping on the potty is a perfectly natural, safe, and grown-up thing to do. In a society based on logic, what could be more logical than pooping?
... Here's the problem. We can't get anyone to take this seriously. My agents have reached out to the people at Paramount and Bad Robot, who currently hold sway over anything Trek-related, and they apparently have no interest. Something about not wanting to associate their brand with poop? Whatever. I'm fairly confident that geeky parents of my generation would be all over a book like this. I can't imagine a better nerdy baby shower gift. It's intended to make potty-training – an often arduous and prolonged endeavor at the best of times – fun for both kids and their parents.
... Under normal circumstances Mike, Leah and I would just crowdfund this thing and I'm pretty confident we'd hit our target. The Star Trek license is the issue. So the plan now is to put this idea out there on the internets in the hope of sparking a bit of buzz and perhaps getting the powers that be to take this a little more seriously. If POOPING IS LOGICAL! is something you'd be interested in seeing on bookshelves, do me a favor and help spread this around. Note this tumblr post, share it on Facebook and Twitter, with the hashtag #POOPINGISLOGICAL. Every little helps. Thanks!"
Come on, Paramount, Bad Robot, and "Star Trek" Powers that Be, don't you care about the children?! The young'uns of Earth need this direction.
It's hard to imagine executives monitoring Twitter to see if #POOPINGISLOGICAL starts trending, but maybe that's exactly what they're doing right now, so go tweet about this if you want to get the book for your kid ... or just as a gag gift for a friend.
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